Few of Little Rock has grown in more than just office space over the past three years. The digital product agency has expanded its client base, the scale of projects it handles and the locations it serves.
Few describes its services as “digital experiences,” which include websites, web applications, custom software, mobile apps and digital displays.
And for Few, the pandemic actually helped. As customers grew more comfortable partnering with businesses in other regions, Few was competitive with larger agencies on the coasts.
Now Few has clients “all over,” Zack Hill, partner and CEO, said. Being based in Arkansas means the company has lower overhead costs, allowing competitive pricing for often better services. Few isn’t the cheapest, Hill said, but it is a value compared with larger agencies.
“A project out of New York may be hundreds of thousands of dollars. By our standards, that’s a great project. By New York agency standards, that’s a small, piddly thing,” Hill said. “So whenever we work with a group, they usually find themselves feeling like they’re getting a lot of value, they’re being taken very good care of, and they see deliverance.”
The company is pretty much “code-agnostic,” Hill said, meaning it can design its products in multiple coding languages, which is necessary to serve clients who need complex solutions.
“If we were to say, ‘No, we don’t do that,’ then we’re limiting our opportunities,” Hill said. “We have the talent and skill sets to take on a lot of different projects.”
The company has been around for 11 years, most of that time based in the Little Rock Technology Park. But in 2022, it moved into a larger space in Little Rock’s SoMa neighborhood. The company also acquired a similar firm, Perch, that same year.
Few has several target clients. The first comprise consumer-facing companies that need customers to have good experiences. Hill said this includes a lot of growth-stage startups that have received funding and need digital products quickly.
“We can ramp up within a month and have them moving. And speed is the name of the game for a lot of those groups,” Hill said. “That’s why we are unique for them. And we know going into it, those startups usually have a window where we make sense and there’s a certain point where we don’t make sense.”
Second are enterprise businesses, which require a lot of work and “highly complex” developments. This includes clients like banks and hospitals that also have regulatory compliance needs.
The third category is partnerships with other agencies that need Few’s more specialized services for clients.
For a lot of potential customers, Few’s design capabilities are the “separator.” That’s not just making things look cool, but it’s also making things work well, said Hill, who previously worked as digital project manager for Flex360, a digital marketing firm owned by Arkansas Business’ parent company.
Few has done work with national clients like IBM, 7-Eleven and Budweiser, as well as many Arkansas companies like Centennial Bank, Walmart and Tyson.
The company currently has 25 full-time employees and up to 15 contractors, many of whom are Arkansas-based and all of whom are U.S.-based.
Looking ahead, the company is aiming to establish itself as a major player in markets like Dallas, Oklahoma City and northwest Arkansas. But Hill doesn’t want to grow just for the sake of growing.
“Our goal is to find the right clients, not just any and all clients,” he said. “We’ve established a vision for Few to be the go-to design and technology partner in the region, and we’ve seen that start to happen.”
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