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John Brown University Names Lucas Roebuck Chief Communications Officer

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John Brown University has promoted Lucas Roebuck to chief communications officer and director of government affairs. Roebuck, 40, served six years as the director of university communications at JBU.

“Lucas has led critical efforts in brand building, modernizing our web presence, crisis communications and more,” Jim Krall, JBU’s vice president of advancement, said in a news release. “We are pleased that he has accepted this new expanded role as an important member of JBU’s leadership team.”

Roebuck will work to manage JBU’s political relations as director of government affairs.

Before joining JBU, Roebuck served in various editorial roles at Arkansas newspapers, including as opinion editor of the Benton County Daily Record, managing editor of the Northwest Arkansas Times and assignment editor for KNWA-TV, a northwest Arkansas NBC affiliate. He also taught at George Fox University and Northwest Nazarene University.

Roebuck holds a bachelor’s in journalism from JBU and a master’s in journalism from the University of Arkansas, where he also studied political science.

“JBU has a great story to tell, and I am honored to have the opportunity to help share it,” Roebuck said. “Our students and faculty are doing amazing things in amazing places; making a concrete difference in a world filled with dynamic challenges and novel opportunities.”

As a part of the communications personnel changes, JBU also named Julie Gumm as director of marketing communications, Ken Leonhard as director of web development and Johanna Musgrave as associate director of community relations. 

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