On Wednesday, Mass Enthusiasm Inc. for the first time hosted a Google Partners Connect event at its headquarters in Little Rock.
More than a dozen people, a packed room representing small local businesses, listened to live-streamed tips for growing their online presence.
Mass Enthusiasm’s Keegan Wright, digital media manager, and Cari Brady, digital media strategist, said the full-service interactive advertising agency founded in 2003 would continue to host events like this periodically, as Google offers them. However, a date has not yet been set for the next session.
Participants were told to claim their businesses on Google Maps, positively respond to good and bad online reviews, utilize call-only ads, put a face to their businesses through videos, think mobile first and use a variety of tools.
Tools like Google Analytics, Google AdWords, Google AdWords Scripts and ad extensions were discussed.
Mass Enthusiasm was one of the first certified Google agencies in the greater Little Rock area and is a leading Google partner, according to a news release.
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