Ox Fulfillment Solutions of Bentonville, previously known as Oculogx, announced this week a $3.5 million investment that it intends to use partnerships and to expand its operations as well as its in-house team.
This seed round was led by investors MaC Venture Capital and Cortado Ventures, with additional participation from Revolution’s Rise of the Rest Seed Fund, Vuzix, Florida Funders, KCRise Fund and Willow Growth Partners.
“I realized that in order to keep up with the massive and ever-growing retail market, traditional supply chains needed help catching up to the competition,” Ox Founder and CEO Charu Thomas said in a news release. “This is when I began developing an (augmented reality) platform for warehouse order picking. I had previously worked in a warehouse, so I knew how to best optimize the systems that were already in place while using my background in hardware prototyping and software development to create something entirely new.
“Ox provides its customers with a seamless experience for maximizing efficiency in all areas of fulfillment, from tailored onboarding of employees to real-time built-in associate messaging.”
Michael Palank, general partner at MaC Venture Capital, said in the release, “When seeking out next-generation investments, we look for technology capable of disrupting antiquated industries. Very few companies are capitalizing on supply chain logistics and order fulfillment for simple but crucial tasks such as online grocery shopping. Ox is disrupting the retail industry by not only helping companies make the most of tools they already have but giving them the tools they need to work smarter than the competition.”
“At Rise of the Rest, we see opportunity first through the lens of geography. Northwest Arkansas is poised to be a hub for innovation and entrepreneurship in the supply chain and logistics space. Ox’s innovation in e-commerce fulfillment and order management is a prime example of that leadership,” added Anna Mason, partner in Revolution’s Rise of the Rest Seed Fund. “I first met Charu years ago at Plug and Play’s Supply Chain forum in Bentonville and have been so impressed with how she has grown her startup to meet this moment of extreme acceleration and demand in the e-commerce enablement space.”
Sign up for Daily E-news
