The Peacock Group of Little Rock took home the Bob Sells Best of Show Award Sept. 18 as the Arkansas Chapter of the Public Relations Society of America handed out 24 prizes for exceptional PR work.
Natalie Ghidotti of Little Rock was honored as the chapter’s newest inductee into the PRSA College of Fellows, a distinction achieved by fewer than 5% of PRSA members nationwide. Ghidotti, who has her own agency in Little Rock, was praised for exceptional leadership, service and impact on the profession. She is the first woman from the Arkansas Chapter to claim the honor, and one of only four members from Arkansas ever selected.
The awards ceremony, at Next Level Events, was emceed by Kaelin Clay, co-anchor of KATV’s “Little Rock ARC.”
The Peacock Group of Little Rock, led by Denver Peacock, won the top award for its support of the Walton Family Foundation’s grand opening of the Market Center of the Ozarks. The award was named for Arkansas PR pioneer Bob Sells and recognizes the highest-scoring campaign among all multi-element entries. Finalists included the Peacock Group’s Birthing trust — introducing the Doula Alliance of Arkansas campaign and the winning Walton Family Foundation launch event.
“This year’s Prism Awards were truly inspiring,” said Allyson Pittman Gattin, APR, chair of the 2025 Prism Awards. “With 104 entries — our second-most competitive year ever — the work on display represented the very best of strategy, creativity and measurable impact in public relations. It was an honor to celebrate our colleagues’ achievements, recognize Natalie Ghidotti’s historic induction into the PRSA College of Fellows and shine a spotlight on the campaigns that are making a real difference for organizations and communities across Arkansas.”
Gattin is a granddaughter of Bob Sells. Her mother, Stacy Sells, and uncle Mike Sells also made successful careers in advertising and PR.
Entries in 2025 were up 85% from the year before at 104, the chapter’s second-highest total ever. Entries in two categories — multi-element and single-element programs — were evaluated by an independent panel of 12 judges from three PRSA chapters: Chicago, San Diego/Imperial Counties and West Virginia. Finalists earned scores of 70% percent or higher under a rubric emphasizing strategic planning, clear objectives and measurable results.
In addition to the awards, attendees participated in a moment of silence to remember Carol Jeanne Cassil, a respected practitioner, mentor and longtime PRSA leader.
The winners are below.
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