Pioneer Products, a subsidiary of Ecoark Holdings Inc. of Rogers, on Tuesday named Weston Geigle CEO.
Geigle will focus on growing efficiencies in Pioneer’s current business and developing new business opportunities through both retail product acquisitions and strategic partnerships.
Ecoark CEO Jay Puchir said in a news release, “This leadership change is another positive step for the future of Ecoark as we continue to hold our portfolio management teams accountable for delivering financial results. Weston’s experience working with a broad spectrum of brands – from private label to some of the strongest brands in their respective industries – uniquely qualifies him …”
Puchir also said Geigle is “entrepreneurial minded, customer focused, product driven and brand conscious.”
Geigle began his career at Mahco Outdoors as an operations manager involved in the product development, sourcing and manufacturing of private label apparel. He then worked his way up to national account manager.
Most recently, Geigle served as national account manager for the Dallas Cowboys, where he was responsible for Walmart, Sam’s Club, Target, Meijer and many other national retailer accounts.
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