James Sheppard, assistant director of client services for Rockfish of Rogers, accepts a 2013 Best Places to Work award from Arkansas Business Publisher Mitch Bettis.
Rockfish, the digital media services provider based in Rogers, announced Thursday its inclusion in a select group of global firms invited to help Amazon Media Group “conceive, develop and deliver creative executions” for Amazon websites and devices including the Fire tablet.
The collaboration is part of Amazon’s new Trusted Creative Partner Program. Rockfish spokesperson Kari Wethington said the agency’s role will be to work closely with Amazon on its online advertising.
“As digital advertising constantly moves forward and changes, this allows us to respond more quickly to bring creative, innovative ideas to play in our work for our clients on Amazon,” she said.
Specifically, Rockfish will independently design creative for campaigns for Amazon-specific advertising executions that otherwise would be designed in-house by Amazon, Wethington said. In addition, Rockfish will participate in ongoing training with Amazon for the program.
Other firms included in the program are Arc, DDB California, Epsilon-Ryan, Possible and TeaLab. Rockfish was founded by Kenny Tomlin, a 2013 Arkansas Business 40 Under 40 honoree, in northwest Arkansas in 2006 and was acquired by WPP in 2011. It employed roughly 150 at the time of its acquisition.
Rockfish maintains offices in Rogers, Little Rock, Dallas and Cincinnati, and its client list includes Wal-Mart Stores Inc., Cisco, Procter & Gamble, United Health, EA Sports and Tyson Foods Inc.
In 2012, Rockfish was recognized by Inc. magazine as one of the nation’s fastest growing private companies between 2008 and 2011 when it grew by 447 percent.
“We believe educating agencies to design specifically for Amazon’s platform will help drive great customer experiences and increased advertiser value,” said Seth Dallaire, vice president of global advertising sales for Amazon Media Group, in a press release. “There are some brilliant creative minds at these agencies; we also expect having a broader array of creative sources will spark more innovative experiences, and we’re excited about that.”
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