E-commerce technology firm SKU Ninja + WhyteSpyder of Fayetteville and Nielsen Brandbank announced Thursday that they have formed a strategic alliance.
Nielsen Brandbank is a global provider of digital product content for e-commerce websites, mobile shopping apps, merchandising and marketing.
SKU Ninja + WhyteSpyder said this alliance is an opportunity for the company’s e-commerce technology to make rich content easy and efficient for a worldwide user base, and that Nielsen Brandbank’s connection to many of the world’s best retailers and brands is an ideal scenario to make a fast impact and help more companies.
“We are thrilled to work with such an effective, well-respected company like Nielsen Brandbank,” CEO J.S. Bull said in a news release. “As we have built and optimized our SKU Ninja SaaS platform to make it easy for retailers and brands to win online, we are excited to bring this experience to Nielsen Brandbank’s portfolio of clients, which represents the greatest retailers and brands in the world.”
Mike Nickituk, global managing director at Nielsen Brandbank, said in the release, “As leaders in the industry, it is our mission to enable exceptional consumer experiences everywhere, and we are excited to have partnered with SKU Ninja + WhyteSpyder, who share our commitment to enhance and accelerate product content online to deliver a best in class shopping experience.
“We are proud to support retailers and brands globally by offering a more dynamic way of working to manage the evolving needs of the conscious consumer.”
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