Follow these entrepreneurs introducing new technologies and innovations to the market
NutraRX
Taylor Johnston, founder
HQ: Sherwood | Founded: March 2024 | mynutrarx.com
Elevator pitch: NutraRX is an app and website that helps caregivers manage nutrition and health tracking for people with chronic conditions. It makes it easier to plan meals, share updates with care teams and stay on top of important health needs.
Core tech/innovation: Combines personalized, condition-specific nutrition tracking with collaborative caregiver tools in one unified platform. Its core innovation lies in smart dietary alerts, shared health logging and provider-ready data exports.
Market disruption: NutraRX disrupts digital health by replacing fragmented apps with one platform.
Problem solving: Caregivers managing chronic conditions juggle multiple tools to track nutrition, meds and health data. NutraRX simplifies this by unifying those tasks, reducing errors and stress.
Flying Co.
Tyler Flagg, founder
HQ: Bentonville | Founded: 2023 | flyingcompany.com
Elevator pitch: Flying Co. is UpWork for pilots. We are a marketplace that helps aircraft owners and operators find, assess, manage, hire and pay pilots.
Core tech/innovation: SaaS-enabled marketplace.
Market disruption: Flying Co. is disrupting the $100 million a year aviation staffing industry by replacing analog, relationship-based processes with a digital marketplace that makes finding and hiring contract pilots fast, transparent and reliable.
Problem solving: Staffing firms are low time but high cost. Self-staffing is low cost but high time. Flying Co. delivers both: low cost and low time.
BuilderBid
Bo Dillon, founder
HQ: Little Rock | Founded: January 2022 | builderbid.com
Elevator pitch: BuilderBid helps residential construction companies price their projects more accurately and in less time.
Core tech/innovation: Combines AI-powered do-it-yourself estimating software with a done-for-you estimating service, so builders can send in their plans and have them professionally estimated in one to five days.
Market disruption: We are on a mission to automate the construction estimating process.
Problem solving: Builders and remodelers are small-business owners, so they wear a lot of hats. Finding time to estimate jobs often involves working nights and weekends. Many builders don’t enjoy the numbers side and frequently miss the budget. This is where we come in.
Carbon Chicken Project
Jody Hardin and Richard Ims, co-founders
HQ: Fayetteville | Founded: January 2024 | carbonchicken.com
Elevator pitch: We produce the “organic gardener’s secret weapon.” The plant food that saves the planet. We divert excess poultry litter from the Illinois River Watershed, compost it and add biochar inoculated with our bio-active microbes supercharging plant growth and health.
Core tech/innovation: Waste stream upcycling, pyrolysis, poultry litter upcycling, biochar inoculation and pelletization.
Market disruption: We produce the only pelletized, organic fertilizer/soil conditioner made from poultry litter and inoculated biochar. Farmers … find synthetic fertilizers are depleting our soil organic matter.
Problem solving: NWA produces over 3.5 tons of poultry litter per year. It leaches into the watershed. Farmers need that phosphorus so we (fill) that void.
TruEx
Yogesh Pandit, founder
HQ: Little Rock | Founded: July 2024 | mytruex.com
Elevator pitch: Health data and people network that connects systems, exchanges and sources. Whether you’re a provider, team or an athlete going pro, our platform keeps your records secure, portable and under your control.
Core tech/innovation: Decentralized, AI-driven trust platform built on three core tools: Fluid ID, a secure, user-controlled cross-factor ID for secure data sharing; Rainbow Engine: verifies trust, manages consent and enables compliant sharing; Vortex Storage: Portable and secure.
Market disruption: Replaces and/or connects: electronic health records, fragmented verification and manual compliance audits; also developed performance wearables, clinical health data and consent logs in one platform.
AdFury.ai
J.S. Bull and Eric Howerton, co-founders
HQ: Rogers | Founded: 2025 | adfury.ai
Elevator pitch: AdFury.ai helps brands and agencies create smarter ads, faster. Our AI platform generates display campaigns tailored to what real shoppers are searching for – boosting discoverability and engagement on major retail platforms.
Core tech/innovation: A proprietary AI engine to automate the creation of display ads for retail media networks. It generates highly relevant, query-specific, multiformat creatives — built to comply with retailer guidelines.
Market disruption: AdFury.ai streamlines campaign production by automating the technical, repetitive aspects of ad creation. This shift toward efficiency and personalization is reshaping the way brands show up in digital commerce. … Best of all, it frees creative teams to focus on front-end storytelling instead of back-end execution.
Problem solving: It generates the right ad, in the right format, with the right message, instantly.
Smart Eye Technology Inc.
Dexter Caffey, founder
HQ: Bentonville | Founded: January 2018 | getsmarteye.com
Elevator pitch: Smart Eye Technology guards against session hijacking, insider threats and remote desktop protocol attacks by continuously verifying who’s in front of the screen. If it’s not the authorized user, access is cut — instantly.
Core tech/innovation: Continuous biometric authentication using facial recognition, voice ID and printing behavior to verify the user throughout their session.
Market disruption: We disrupt traditional security by replacing one-time logins with continuous biometric authentication, making sure the right person is in front of the screen at all times. No more blind trust after login.
Problem solving: Community banks and small and medium size businesses have used our platform to prevent unauthorized access, reduce insider threats and stop session theft.
Cahill Design
Marisa Cahill, founder
HQ: Little Rock | Founded: May 2020 | cahilldesign.net
Elevator pitch: We bring expert interior design straight to you. Our virtual design services make creating a beautiful, functional home effortless and personalized.
Core tech/innovation: Virtual design.
Market disruption: Cahill Design disrupts the industry by making professional design more accessible, affordable and convenient.
Problem solving: Cahill Design is solving the problem of inaccessible, time-consuming and costly interior design by offering a streamlined, virtual solution.
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