Felicia Collins
Tyson Foods Inc. of Springdale has named Felicia Collins the new vice president of corporate communications, the company announced Friday.
In the new role, Collins will lead the company’s public relations, social media and internal communications teams. She will report to Sara Lilygren, executive vice president of corporate affairs.
The company described Collins as a food industry veteran with nearly 25 years of communications expertise. Most recently, she served was chief communications officer and vice president of corporate communications for ingredient producer Ventura Foods of Brea, California, where she built the company’s corporate social responsibility strategy, and employee communications and corporate reputation platforms.
“Felicia’s experience working across the food industry, combined with her passion for developing talent, is the absolute right fit for Tyson Foods,” Lilygren said in a news release. “We’re excited about the innovative thinking she will bring to our business and are confident that our teams will benefit and grow under her leadership.”
Before working at Ventura Foods, Collins spent five years with global communications marketing firm Edelman as group lead for food and nutrition in Washington, D.C., and as senior vice president of food and nutrition in the firm’s Chicago office. There, she led the agency’s Wal-Mart food business, including the creation and launch of the “Making Healthy Food Affordable” platform with first lady Michelle Obama.
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