Arkansas Soybean Promotion Board

This week’s Movers & Shakers highlights leadership changes and new hires across banking, health care, construction, law and more. read more >

Even a generation ago, most “agriculture” students at colleges and universities studied the business concepts involved in operating a farm. They learned about depreciation and tax incentives. Those who followed expanded into the marketing arena, and those newly minted graduates introduced brokering and data-driven selling to the farm. Biotechnologists burst on the scene, and with them they brought genetically modified varieties of various crops. read more >

When those in the agriculture industry speak of “marketing”, they aren’t referring to computer-generated geckos hawking insurance or bikini-clad models posing with a low-calorie beer. They mean using information, technology and infrastructure to ultimately make their operation as profitable as possible. read more >