Brett Parker
United We Brand: How Stone Ward Helped Northwest Arkansas Name Its Soccer Club
When Brett Parker learned that two entrepreneurs were introducing a United Soccer League pro team in northwest Arkansas, the pitch came to him immediately. read more >
by Kyle Massey -
Stone Ward, Lyon Partner to Parse Data
In the partnership, announced this month, Stone Ward will give students in the Batesville liberal arts college’s new data science program access to real-life raw data anonymized by the firm’s data analytics team. read more >
by Kyle Massey -
Ad, PR Pros Connect While Keeping Their Distance
How some of the state's advertising, marketing and public relations businesses are keeping the messages flowing during the COVID-19 pandemic. read more >
by Kyle Massey -
Dynamic Email: Automation With a Human Touch
Ritika Chakrabarty of marketing agency Stone Ward wants to make clients’ email marketing more human, but here’s her paradox: She uses artificial intelligence to do it. read more >
by Kyle Massey -
Arkansas Marketers Call Their Plays on Super Bowl Ads
Little Rock ad man Chip Culpepper thinks this year’s Super Bowl commercials were a lot like the game itself: “Only about a quarter worth watching.” read more >
by Kyle Massey -
Brett Parker Named Incoming Media Director of Stone Ward (Movers & Shakers)
Brett Parker, senior media planner and buyer for the Stone Ward advertising agency, will become media director on Oct. 1. He’ll replace Debra Reid, who will retire Sept. 30. read more >