Chip Paris

Most advertisers played it safe this year. One marketing exec described the crop of ideas as "remarkably ordinary." read more >

Marketing pros say two opposing themes drove the most engagement: newness and nostalgia. read more >

Falling lemons hit the nail on the head, and other heads as well, in the most-praised ad in a funny, fractious and fraternal yearly assessment of Super Bowl commercials by Arkansas advertising pros. read more >

Nice ads outnumbered good plays in Super Bowl LIII, a record low-scoring affair that left the New England Patriots champions again, 13-3 victors over the Los Angeles Rams. read more >

Tide scored nearly a clean sweep, Alexa’s voice came through for Amazon and the Rev. Martin Luther King Jr.’s voice was hijacked by Dodge Ram. read more >

Arkansas PR and advertising professionals were already scratching their heads over Pepsi’s silly ad featuring the model Kendall Jenner and video of a bloodied man being dragged off an overbooked United Airlines flight, when presidential spokesman Sean Spicer oddly lifted Hitler from the bottom of history’s list of worst dictators. read more >

Little Rock ad man Chip Culpepper thinks this year’s Super Bowl commercials were a lot like the game itself: “Only about a quarter worth watching.” read more >

Longtime communications professional Chip Paris has opened his own shop, Paris Marketing & Public Relations LLC, in Fort Smith. read more >