Diet Coke
Small Package. Big Idea. (Craig Douglass On Consumers)
Five current trends in packaging in soft drinks may be measuring up for shoppers. You no doubt have noticed a relatively new Coca-Cola can, much smaller than the 12-ounce package. That’s the size consumers became used to as the result of a 1955 test-market program for export to American military personnel stationed overseas. read more >
by Craig Douglass -