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General Atlantic

Investments / Media & Marketing / Real Estate

Bad News for Acumen BrandsLock Icon

Stockholders in Acumen Brands Inc., the one-time Fayetteville startup phenomenon, received bad, but probably not unexpected, news in the mail. read more >
Investments / Media & Marketing / Retail

Boot Barn Buys Country Outfitter For $1.8 Million

A subsidiary of western wear company Boot Barn Holdings Inc. of Irvine, California, bought Country Outfitter, the one-time online sensation from Fayetteville's Acumen Brands. read more >
John James
Investments / Retail

Acumen Brands For Sale, and John James is Negotiating

Fayetteville online retail sensation One Country, formerly known as Acumen Brands, is up for sale, and co-founder John James says he's negotiating with the firm's owner. read more >
Lela Davidson (top), director of content for Acumen Brands and John Elliott (below), director of partnership marketing. Kiva Systems robots (right) bring merchandise for stocking at the Acumen Brands warehouse across from the company’s 200,000-SF headquarters.  (Photos by Beth Hall)
Agriculture & Poultry / Business Services / Investments

Acumen’s Goal: To Own the Southern Lifestyle Marketplace

In December, Acumen Brands of Fayetteville announced objectives for 2014 that one company executive called “insane.” The leadership wanted five new programs to keep the company vibrant and growing, among those programs “flash sales” and “Marketplace.” read more >
Business Services / Investments / Small Business

Acumen Brands of Fayetteville Gets $83M Investment

Acumen Brands of Fayetteville receives an $83 million investment from New York firm General Atlantic, according to documents filed Thursday with the U.S. Securities and Exchange Commission. read more >