Jennifer Walker

Restaurants, new business openings and steady business travel are cushioning softer hotel demand. Local leaders see uneven but encouraging signs, as well as major events ahead that could reshape the outlook. read more >

Jennifer Walker, interim CEO of Experience Fayetteville, says she’s not interested in the permanent role, emphasizing the need for a leader deeply connected to the community. read more >

The pandemic reshaped the tourism landscape in Arkansas, but as the state began to recover, cities adapted and redefined their approach. read more >