Icon (Close Menu)

Logout

Nielsen

A Nielsen company study says the percentage of time spent streaming has gone from 10% in March 2018 to 19% during the last three months of 2019.
Media & Marketing

Nielsen: Time Spent Streaming TV Nearly Doubled in 2 Years

Streaming services like Netflix or Hulu account for 19% of television viewing in the United States now for people who have that capacity, virtually double what it was less than two years ago. read more >
Media & Marketing

NBC Lures Viewers with Music and Football

Singing and hard-hitting football is the formula for success for NBC, at least for one week. The network's success with its live remake of "The Sound of Music" starring Carrie Underwood, which drew more than 18 million viewers last week. read more >
Media & Marketing

Households Without Television Grow in Numbers

In 2007, the number of zero-TV homes was slightly more than 2 million. Now there are more than 5 million homes that don’t receive television shows through a cable or satellite provider or with an antenna, according to a Nielsen report issued last month. read more >
Media & Marketing

Nielsen to Buy Arbitron for About $1.26 Billion

Nielsen is buying Arbitron for about $1.26 billion. The radio audience ratings company will give Nielsen a clearer picture of unmeasured areas of media consumption like streaming audio. read more >