NIL

Frank Cuervo chats about the Trojan sports teams and the upcoming United Athletic Conference and the impact that the future UALR Baseball Stadium will have on Little Rock. read more >

The 2025 season has seen an uptick of corporate field logos after a multibillion-dollar lawsuit settlement allowed each school to share up to $20.5 million in revenue directly with its athletes this school year while doling out millions more in scholarships. read more >

Arkansas coach Sam Pittman has seen all but five players from his 2023 recruiting class leave for different programs. read more >

New Arkansas State AD Chris Pezman shared his outlook on college athletics, NIL, and how A-State will stay competitive in a shifting landscape. read more >

I’m afraid college sports are forever broken, but haven’t they always been? read more >

The Hall of Fame shared his thoughts on why surrounding yourself with the right people is crucial for success. read more >

To unravel how NIL deals in college sports have anything to do with the nature of tax-exempt organizations, we have to go back to 2021. read more >

Bauer, the collective’s first executive director, was originally hired in January. read more >

With college sports on the verge of sweeping change that could have long-term financial implications, two private investment firms have created a platform to help athletic departments find funding. read more >

Bauer, a Hot Springs native and U of A alumnus, spent 12 years leading marketing strategy and client engagement at Acxiom. read more >

If the collectives aren't tax-exempt, the donations they collect that are used to pay quarterbacks, point guards and pitchers may not be, either. read more >

Although the new rules take effect immediately, companies that have existing advertising campaigns in place that would be affected by them will be allowed to continue them until July 1. read more >

Find the right balance of business and whimsiness and social media opens the the NIL revenue stream. read more >

One complaint dominates: The NCAA needs to provide clarity on what’s allowed to avoid putting student-athletes’ eligibility at stake. read more >

The option to remain in school is more enticing than ever since the NCAA permitted college athletes to profit from use of their name, image and likeness in summer 2021. read more >

The collectives are pitched as feel-good partnerships, but they also raise questions. Is their mission to support charities and their communities or do they exist primarily to funnel money to athletes — in some cases tens of thousands of dollars — and give a school's donors a tasty tax break? read more >

More than 80 players will evenly share the profits from in-person and digital events offered to a limited number of members. read more >

The Athlete Advocate Consortium pairs college athletes with nonprofit community groups. read more >

Schools, conferences and the NCAA could face legal action if they keep using the term "student-athlete." read more >