USA Today
Building a Memorable Slogan (Jim Karrh On Marketing)
There is much, much more to marketing — even to just the communications component of marketing — than a catchy slogan that sticks in consumers’ brains. Nevertheless, that could be a pretty strong foundation in our increasingly noisy world. read more >
by Jim Karrh -
USA Today Readers’ Choice Picks Little Rock as No. 3 Best State Capital
Little Rock was recently selected as the No. 3 Best State Capital in a readers' choice award by USA Today and 10Best. read more >
by Lee Hogan -
Robert Coon, Blake Rutherford Assess USA Today’s #ARPX Poll
A USA Today/Suffolk University poll released Wednesday shows tight races for U.S. Senate and governor in Arkansas. read more >
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USA Today Visits Bentonville’s Crystal Bridges, Notes Snack Foods
USA Today last week published a big piece on Bentonville about the changes wrought by Crystal Bridges Museum of American Art. read more >