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Media & Marketing / Retail

Building a Memorable Slogan (Jim Karrh On Marketing)

There is much, much more to marketing — even to just the communications component of marketing — than a catchy slogan that sticks in consumers’ brains. Nevertheless, that could be a pretty strong foundation in our increasingly noisy world. read more >
Tourism

USA Today Readers’ Choice Picks Little Rock as No. 3 Best State Capital

Little Rock was recently selected as the No. 3 Best State Capital in a readers' choice award by USA Today and 10Best. read more >
Sen. Mark Pryor, D-Ark. (left), and Rep. Tom Cotton, R-Ark.
Government & Politics

Robert Coon, Blake Rutherford Assess USA Today’s #ARPX Poll

A USA Today/Suffolk University poll released Wednesday shows tight races for U.S. Senate and governor in Arkansas. read more >
Media & Marketing / Tourism

USA Today Visits Bentonville’s Crystal Bridges, Notes Snack Foods

USA Today last week published a big piece on Bentonville about the changes wrought by Crystal Bridges Museum of American Art. read more >