Veterans Welcome Home Commitment

Two years after announcing its Veterans Welcome Home Commitment, Wal-Mart Stores announced an extension of the program to 250,000 veterans by 2020 because the original initiative had outstripped its projections, with 92,000 veterans hired. read more >

The cost of a customer rewards campaign by a Canadian bank giving away flowers and baseball tickets had to have been dwarfed by the enormous goodwill it generated. So how much greater then is the goodwill generated by something like Murphy Oil Corp.’s El Dorado Promise? read more >