Marla Johnson, CEO of Aristotle Inc.
Seek, and Aristotle Shall Find
Aristotle Inc. of Little Rock is the first certified agency partner in North America for Searchmetrics, a global leader in search marketing. The German company has had a long relationship with Aristotle and CEO Marla Johnson.
“Aristotle was the first agency in North America to use Searchmetrics,” she said last week. “Being able to skillfully use this powerful Searchmetrics software is no small feat.”
Aristotle was the first Arkansas firm to have a search engine marketing division, “back before Google when we were talking about Lycos and Infoseek,” Johnson said.
“Many search engine optimization tools lack accuracy” and have small sample sizes, she continued. Searchmetric, which collects its own, “has more data, less sampling and more accurate data as a result.” Aristotle can also view historical data for any website, while other software begins collecting data only when a new client comes onboard, she said.
Her goals include improving current clients’ results while attracting new business “from a wide range of industries.” Johnson also hopes to stay abreast of developments and to connect with other agencies in the Searchmetrics network. “The complexity of just making sure your YouTube video performs well in YouTube and Google searches is high. We continue to expand our expertise, so great content gets seen by the masses.”
Sign up for Daily E-news
