LATEST ARTICLES BY Craig Douglass
A Tan and a Job (Craig Douglass On Consumers)
With unemployment continuing to be at undeniably low rates, the labor market is tight. Usually tight labor markets — more jobs than available or desirous workers — result in increased wage pressure as businesses increase salaries to attract the workers they want. And that contributes to inflation. But there is no wage pressure.
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Climbing the Consumer Ladder (Craig Douglass On Consumers)
Effective content’s objective is not to just grab attention, but to hold it. Grabbing alone doesn’t support the brand; it supports the ad.
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Consumer Participation (Craig Douglass On Consumers)
The problem’s not that glass isn’t recyclable. It is. The problem is that glass breaks.
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Telling a Good Story Well (Craig Douglass On Consumers)
In consumer marketing, if you can unite a wide audience around your product or service through storytelling, you have a diverse market, a market that may protect the company from inevitable economic swings.
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Calculated Compromise (Craig Douglass On Consumers)
Compromise is not a four-letter word. It’s a way to appeal to the greatest number of players or customers. Compromise moves ideas, issues and products toward acceptance.
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Top Two Predictions (Craig Douglass On Consumers)
The top two observations are the coming proliferation in 2019 of Amazon Go and Alibaba Hema. The category is cashier-less retailing.
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Consumers in the Loop (Craig Douglass On Consumers)
Recycling is a business; it’s transactional, subject to market pressures and the critical law of supply and demand.
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Winning the Two-Week Sale (Craig Douglass On Consumers)
Have you taken advantage of the special two-seek sale going on? Political consumers have. It’s the sale sponsored by our democracy. And if you’re not participating, you’re missing out!
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Regulatory Balance (Craig Douglass On Consumers)
If consumer choice is placed ahead of consumer protection, then caveat emptor: Let the buyer beware.
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Corrosive Uncertainty (Craig Douglass On Consumers)
Sustained spending levels may be temporary. There are some caution lights flashing yellow.
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Give and Take (Craig Douglass On Consumers)
Federal economic policy appears to be non-ideological. Let’s call it whimsical. Americans have a reduction in the taxes we pay, but with tariffs, an increase in the prices of products we buy.
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Recycling for Sale (Craig Douglass On Consumers)
Just like any other product, recyclable material has to find a buyer to complete the journey, the transaction.
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Baby Boom to Baby Bust (Craig Douglass On Consumers)
With the decrease in births to teens and 20-somethings, there is now created a “baby bust” that could be troubling to the economy.
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The Color of Values (Craig Douglass On Consumers)
From cars and clothing to insurance, cereal and banking, brands are embracing the values embodied in diversity and aligning themselves with inclusivity.
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Middling and Mediocre (Craig Douglass On Consumers)
Retail growth has been on the extreme ends of the spectrum, with those mainstream-conscious stores in the middle maintaining a recession-related status quo. Little to no sales growth.
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Leveraging the Weather (Craig Douglass On Consumers)
Daily or routine habits are disrupted by foul weather and foul moods. These atmospheric disturbances also have a direct impact on consumer behavior. And behavior begets spending.
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Does ‘G’ Stand for Government? (Craig Douglass On Consumers)
5G is coming. Is the government suggesting it’s best to take away from the private sector a new and advanced network and nationalize it?
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Internet Fairness Just Crashed (Craig Douglass On Consumers)
The internet, this great American invention which has changed the way the world communicates, does business and lives — this vast democratization of connectivity — is under attack
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Fluoride, the Fifties and Facebook (Craig Douglass On Consumers)
The way Facebook is set up as a social network can influence opinions and behavior through social proofing, endorsements, critiques and reviews. And it is done somewhat passively through conversational and casual messaging.
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Trolling for Turmoil (Craig Douglass On Consumers)
Democracy and capitalism are not the same. The first is political; the second economic. Nor is one created by the other. But they work well together, undergirded by the freedom to choose.
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