Southland Casino and Racing Archives

Rockabilly singer Jason D. Williams appears in Saracen ads with the theme of “Vegas, Arkansas style.”

As Dice Roll, So Do Ads

With three casinos operating in Arkansas, marketing heats up and ads proliferate. read more >

by Kyle Massey - September 13, 2021, 12:00am

Oaklawn's hotel and event center, currently under construction, is scheduled to open in January 2021 with a prime location adjacent to the track.

Construction / Media & Marketing / Restaurants & Food

Will Arkansas Have Enough Gamblers?

When the Quapaw Nation opened its gambling parlor in Pine Bluff four months ago, the Saracen Annex created new competition for casinos in Hot Springs and West Memphis and raised a new question: Is Arkansas’ gambling market already saturated? read more >

by Mark Friedman - January 27, 2020, 12:00am

Gamblers enjoying the modern slot machines at the Saracen Annex in Pine Bluff earlier this month. Casino gaming made its debut in Arkansas in 2019.

Construction / Legal / Media & Marketing

Players Seated: New Casino Industry Tracks, Rewards Regulars

Knowing your customer is a business commandment, and for casinos, it may be the most crucial card game. read more >

by Kyle Massey - January 27, 2020, 12:00am

Place Your Bets: Arkansas Casinos Begin Operations on Monday

Fewer than five months after voters approved a constitutional amendment to legalize casinos, Oaklawn Racing Casino Resort in Hot Springs and Southland Casino and Racing in West Memphis will open their doors for gamblers looking to play blackjack, poker, roulette, slots and a host of other games. read more >

by - March 29, 2019, 1:31pm