Little Rock marketing firm MHP/Team SI has built a new social media hub, the Content Studio, and has hired paid influencer and Little Rock native Chris Bell-Davis to run it and to oversee social content and strategy development.
The Content Studio is inviting brands to “think like online creators by innovating social media strategies with engaging content and trending videos.”
Kristen Nicholson, vice president of public relations, told Arkansas Business that Bell-Davis was “the perfect fit” for the newly created leadership position. “We’ve been advocating that brands need to think and create social content like influencers – because the impact on performance is clear. Who better to lead that charge than a recognized influencer who also understands how to move the needle for brands?”
She said that as the former Mangan Holcomb Partners celebrates its 50th anniversary, social media has “changed tremendously” just in the past five years.
“With the popularity of influencers and the emergence of TikTok, brands have a unique opportunity to use social media in new, innovative ways,” Nicholson said. Content Studio will help clients adopt a creator’s mentality and “build a more engaged online community and drive results.”
Nicholson will direct Bell-Davis as Content Studio focuses on short-form vertical videos and “authentic photography” to fill a market hungry for video content. Digital services will be another focus, stretching clients to produce “engaging videos that are made specifically for social media platforms like TikTok, YouTube, Instagram and more.”
Bell-Davis, who previously worked for Arrow Creative in Memphis and freelanced as a social media and brand manager, will work personally with clients while managing a “passionate” content team.
He said social media consumers have clearly shifted the ways they use it, with “nearly half spending time watching videos,” and platform algorithms that prioritize short-form video over static posts,” Bell-Davis said in a news release. He said his team would teach clients to create content “that is authentic, entertaining, educational, engaging and results-oriented.”
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