Jay Cranford, Ross Cranford, Denver Peacock Resign from CJRW
Three of Cranford Robinson Johnson Woods' top executives - Ross Cranford, Jay Cranford and Denver Peacock - resigned from the Little Rock ad firm Monday, continuing a string of defections that began last year. read more >
by Luke Jones -
10 Years After the War: Is the Arkansas Democrat-Gazette Really ‘The Best of Both’?
On Oct. 19, 1991, the newly christened Arkansas Democrat-Gazette landed on doorsteps and in the newspaper boxes of the state’s new media landscape. Having whipped its nemesis, the Democrat-Gazette pushed ahead, working to take in advertising dollars left homeless when the Gazette collapsed and selling the mantra, “The Best of Both.” read more >
by Lance Turner -
CJRW Sweeps State Addy Awards
Little Rock’s Cranford Johnson Robinson Woods received many of the top honors, including best in show, at this year’s central Arkansas Addy awards. read more >
by Luke Jones -
CJRW Stakes Out New Space at Third & Main in Little Rock
Cranford Johnson Robinson Woods of Little Rock plans to move its downtown headquarters to the Fulk Building at the southwest intersection of Third and Main streets by late 2015. read more >
CJRW Names Darin Gray as President
Cranford Johnson Robinson Woods of Little Rock announces former Gray Matters LLC CEO Darin Gray as the new president of the firm. read more >
by Luke Jones -
Digital Rises to Top in Media Use (Brian Kratkiewicz Commentary)
Research firm eMarketer reports that consumers now spend an average of five hours and 16 minutes each day with desktop and mobile digital media. That’s an increase of nearly 17 percent over 2012. read more >
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One-Man Studios Thrive Post-Recession
Following the Great Recession, the decentralization of the state’s film studio industry has resulted in smaller studios thriving. Surviving intact through the economic wildfire were studios led by one or two filmmakers who alone were capable of carrying out a shoot from concept to completion. read more >
by Lance Turner -
CJRW’s Shelby Woods and Wayne Woods Inducted into AdFed Hall of Fame
Cranford Johnson Robinson Woods of Little Rock says two of its top executives have been inducted into an American Advertising Federation hall of fame. read more >
by Luke Jones -
CJRW Loses Clinton Library, Foundation Account
Cranford Johnson Robinson Woods confirmed Wednesday that it has lost what agency SVP Richard McKeown called a significant account, that of the William J. Clinton Presidential Center. Arkansas Business reported earlier this week that Jordan Johnson and Rebecca Tennille, who had represented the account while with CJRW, had left the agency. read more >
by Jan Cottingham -
CJRW Names Richard McKeown as Senior Vice President
Cranford Johnson Robinson Woods of Little Rock has named Richard McKeown as senior vice president and chief public relations officer. read more >
by Luke Jones -
Wayne, Shelby Woods Selected For American Advertising Federation Southwest Hall of Fame
Shelby and Wayne Woods of Cranford Johnson Robinson Woods have been selected by the Tenth District of the American Advertising Federation (AAF) for the Southwest Advertising Hall of Fame’s 2013 class. read more >
Acxiom Ranked High on National Advertising Lists
Acxiom Corp. has again ranked second on Advertising Age magazine’s April 29 list of marketing-services agencies of all disciplines. The list ranks companies by U.S. revenue in 2012 — $678 million in Acxiom’s case. read more >
Oaklawn Promotes David Longinotti to Racing Director
Oaklawn is promoting its assistant general manager to racing director. The Hot Springs thoroughbred track announced the promotion on Thursday, naming David Longinotti to the position. read more >
by Associated Press -
Mangan Holcomb Partners Tapped for $4.3M Health Connector Campaign
The state Insurance Department has announced its "anticipation to award" its $4.3 million Health Connector campaign to Mangan Holcomb Partners of Little Rock. read more >
by Lance Turner -
3 Agencies to Pitch $4.3M Health Connector Campaign Account
The state Insurance Department has selected thee finalists to make presentations Wednesday for a $4.3 million outreach and education contract tied to the coming health insurance exchange. read more >
by Lance Turner -
Social Media Hype Is Dead (Rob Anderson Commentary)
Just as there was no shortage of gloating at the turn of this century on the part of the vocal few who thought the whole “Internet thing” was some sort of fad, a similar crowd seems to be eagerly awaiting the big social media crash of 2013. read more >
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How Crisis Communicators Rely on Social Media
Using a smartphone to gather information is becoming a necessity during storms. It’s why Wal-Mart’s Sam’s Club division set up power stations at stores in the Northeast after Hurricane Sandy hit. It's why Entergy continues to tweak a social media plan it used during December's winter storm. read more >
by Chris Bahn -
6 Spokesmen on Communicating During a Critical Crisis
Troubled times can take on many forms — natural disasters, infidelity, mismanagement — but no matter the form, communication is key. Arkansas Business visited with professional communicators locally and nationally to find out what they think is critical in crisis: read more >
CJRW Cleans Up at Addy Awards
The Little Rock advertising agency Cranford Johnson Robinson Woods was the big winner at the 2013 Addy Awards last month, winning nearly half of the 152 awards handed out. read more >
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Arkansas Online Checkbook Shows Ad Spending
The benefits of Transparency.Arkansas.gov, a website described more thoroughly in the story on Page 10, include a handy search feature that permitted Outtakes to track down and add up Arkansas’ recent spending on the advertising and marketing services of local ad agencies. read more >
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